Ardea Strategi
Brand Identity & Website Design
Ardea Strategi is an environmental consultancy providing strategic support in environmental projects, permitting and project management. The goal was to create a visual identity that feels professional, trustworthy and approachable.
I developed a compact brand identity together with a WordPress website, giving the company a clear and consistent visual presence. Every element was designed to work seamlessly across the website, presentations and printed materials, creating a strong foundation for future growth.
Project Overview
Client: Ardea Strategi
Industry: Environmental Services
Services: Brand Identity, Logo Design, WordPress Website, Brand Guidelines
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Indesign, WordPress, Kadence
Timeline 2026
Design Concept
The logo concept is built around a flying heron, representing progress, commitment and a broad perspective. The outstretched wings symbolize bringing every part of a project together under one trusted partner. Clean lines and a minimal shape create a timeless, professional mark that works across both digital and print applications.
Logo Suite
From the primary logo to simplified variations, each version helps maintain a cohesive brand identity.
Typography
The typography system is built around Arial, making it easy for the client to create consistent documents and presentations.
Color Palette
The typography system is built around Arial, making it easy for the client to create consistent documents and presentations.
Imagery
The image style was built around photographs taken by the client's niece, carefully selected to create an authentic and cohesive visual expression.
Website
The website was designed with simplicity and clarity in mind, translating the new visual identity into an intuitive and approachable digital experience.
Brand Applications
The visual identity is applied across the website, presentations and printed materials to create a consistent look and feel.
Outcome
This project was about more than creating a logo. It was about building a visual identity that supports the way Ardea Strategi works and communicates. By combining a clear design system with practical solutions, the brand is easy to maintain, recognizable across different platforms and ready to grow with the business.